Executionists - Resources

Operation USA is a non-profit, international relief agency that helps communities at home and abroad overcome the effects of disasters, disease and endemic poverty by providing privately-funded relief, reconstruction and development aid. Since 1979, Los Angeles-based Operation USA has worked in 99 countries, delivering over $300 million for relief and development projects.

Visit OpUSA.org | Site Credits

Making A Difference Inside and Out

Operation USA came to us with an outdated logo, a half-finished website, and the start of a marketing plan. After meetings with Operation USA management, we determined that our goal was to create a site that invokes human emotions by communicating disasters around the world with compelling photography, up-to-date field reports and project summaries, while maintaining user-friendly, site navigation. With breaking news and numerous project updates to showcase, we tailored the architecture of the site to accept flexible content within a clearly defined layout.

Digging A Little Deeper...

Operation USA asked us to rebrand their company starting with their logo. They knew they wanted to keep the airplane as a key graphic element, but it needed a contemporary treatment with a less militaristic tone. Through our iterative design process, we developed a flexible mark that could brand a variety of online and offline collateral. Accompanying the logo, was a style guide that defined the logo usage, color palette and provided additional graphic elements that could be used as accents to support the brand. The website was built on an open-source platform (WordPress) with content manageable areas such as a promotional slideshow and customized, article-based Project and News pages. Social media marketing was also critical so we strategically designed and incorporated social media components to support Operation USA's efforts.

The Future

Since no one can predict the occurance and severity of issues affecting global communities, Operation USA retained the Executionists team's assistance with monthly updates and marketing efforts. Most recently the disaster in Haiti had our team scrambling to produce information and resulted in $1.4 million in cash donations. We appreciate the opportunity to continue to help Operation USA and the communities it serves.